About AppFollow

AppFollow is a leading app reputation management platform that helps mobile teams optimize their workflows and gain actionable insights. Our solution helps teams track app reputation, understand user feedback, and optimize app store presence. We're a B2B SaaS company serving SMB, mid-market, and enterprise clients worldwide. Remote team based primarily in Europe.

Role Overview

We're seeking a hands-on Product Marketing Manager to drive how we communicate product updates and innovations to customers and the market. You'll be key to boosting product adoption, improving conversion rates, and establishing AppFollow as the leading solution for app reputation growth.

Reporting directly to the CEO, you'll work closely with our Product, Marketing, Sales, and Customer Success teams to ensure our product story resonates with all customer segments and drives measurable business results.

Key Responsibilities

Drive product updates and announcements through newsletters, social media communities, and direct customer communications
Maintain and optimize product landing pages
Keep product materials and feature presentations updated for Sales & Customer Success teams
Create compelling case studies and accelerate customer testimonial collection

Key Performance Indicators

Content engagement metrics across all channels and formats
Lead generation from product marketing activities and content
Conversion rate improvements for free-to-trial and trial-to-paid funnels

Required Qualifications

1. Experience & Background

2+ years of Product Marketing experience in B2B SaaS
Product-led growth or Enterprise sales experience strongly preferred
Remote startup experience with proven ability to work independently
Mobile app or ASO industry experience is a significant plus

2. Technical Skills

Data-driven approach with proficiency in analytics and AI tools
Modern SaaS tools expertise: Amplitude, HubSpot, Intercom, Canny
AI-proficient: expert use of ChatGPT, Claude, and AI content creation tools
Video production skills for product content (Screen Studio, CapCut) - plus

3. Communication & Skills

Fluent English plus one additional language (Russian, Spanish, Portuguese preferred)
Exceptional written and verbal communication skills
Comfortable being company spokesperson and public speaker
Cultural fit: transparency, teamwork, accountability, curiosity, customer-focused mindset

What We Offer

1. Work Environment

Remote position with flexibility to work from anywhere in Europe
Preferred locations, where we have hubs: Spain, Portugal, Serbia, Finland
Global team collaboration with colleagues across Europe, UK, US, and Brazil
Conference participation in app, gaming, and product marketing events

2. Benefits & Perks

Equity options after successful completion of probationary period
Quarterly performance bonuses for exceptional achievements and company success
Annual offline team meetups and company all-hands gatherings
Monthly co-working budget for professional workspace access
Internal hackathons 2-3 times per year for innovation and team building
Equipment support including laptop and home office improvements as needed

3. Growth Opportunities

Direct exposure to executive leadership reporting to CEO
Cross-functional collaboration with Product, Sales, Marketing, and Customer Success teams
Impact on company growth with measurable contribution to key business metrics

Application Process

We're looking to fill this position quickly with the right candidate who can make an immediate impact. Please include examples of product marketing work, how do you use AI and B2B SaaS case studies.

AppFollow is an equal opportunity employer committed to building a diverse and inclusive team. We welcome applications from candidates of all backgrounds and experiences.