{"@context":"https://schema.org","@type":"JobPosting","directApply":"https://schema.org/False","title":"Senior Marketing Manager","description":"

At Colibri, culture is a critical part of our collective success, and we live our values everyday: Love, Joy, Boldness, Teamwork and Curiosity. These values guide our interactions with each other, our customers, and the community as a whole.

We have a rich and storied history. Colibri is one of the pioneers of online professional education, introducing some of the first web-based professional education courses in 2001. Today, the company’s family of brands are the leading online professional education platforms in their respective end-markets. We proudly serve >1 million customers annually and employ more than 1,500 mission-aligned professionals. To learn more, please visit: www.colibrigroup.com

Position Overview

We are seeking a strategic and experienced Senior Marketing Manager to lead omni-channel marketing initiatives within the healthcare continuing education (CE) space. This role is ideal for a seasoned marketer who understands how to engage licensed healthcare professionals—such as nurses, physicians, behavioral health professionals, and allied health providers—across their education and licensure cycles.

This role focuses on building high-impact campaigns that drive customer acquisition, product adoption, and learner retention. As a key leader on the marketing team, you will manage cross-functional campaigns, oversee direct reports, and align closely with product, analytics, and creative teams to ensure performance against business goals.

What You'll Do

Partner with the Senior Director of Marketing to develop long-term marketing strategies that align with licensure cycles, CEU demand, and professional development trends in the healthcare space.
Lead the planning and execution of omni-channel campaigns across digital (SEO, SEM, paid social, email) and traditional (direct mail, print) channels.
Manage and mentor a marketing coordinator as well as coordinate with copywriters and designers—providing clear direction, performance feedback, and professional development support.
Oversee campaign prioritization based on business needs, regulatory calendars, and customer segments (e.g., nurses nearing license renewal vs. newly licensed professionals).
Launch and monitor integrated marketing campaigns tailored to licensed healthcare audiences across states and disciplines.
Coordinate CEU campaigns timed to state-specific renewal windows and compliance deadlines.
Manage content calendars, campaign timelines, and testing plans to optimize channel performance.
Oversee direct mail strategy and execution, aligning physical touchpoints with digital journeys (e.g., book drops supported by follow-up emails or paid social).
Develop and execute content strategies that educate and convert, including promotional campaigns, workflow emails, course spotlights, and licensure reminders.
Optimize all content for SEO, integrating keyword strategies tied to CE needs, state boards, or specialty areas (e.g., Behavioral Health CE, Nursing CE in Florida).
Lead social media strategy with a focus on campaign cohesion, user engagement, and brand consistency. Leverage user-generated content and time-sensitive promotions.
Collaborate with SEO and product teams on podcast planning and thought leadership content.
Own top-of-funnel lead generation strategies across channels to acquire healthcare professionals entering or advancing in their CE journey.
Drive retention marketing initiatives to increase renewal rates, upsell premium memberships, and support long-term customer value.
Work closely with product marketing to launch new courses, packages, and memberships tied to regulatory shifts or industry trends.
Manage and report on marketing budget allocation across campaigns and channels.
Analyze performance using PowerBI, GA4 and Looker Studio dashboards. Translate data into actionable insights to improve campaign efficiency and ROI.
Provide executive-level campaign recaps with insights tied to user behavior, license cycles, and revenue performance.
Collaborate with product, analytics, customer service, and UX teams to ensure seamless learner experiences and campaign alignment.
Support initiatives related to regulatory changes (e.g., CEU deadlines, new board approvals) and reflect them in content, workflows, and messaging.

What You'll Need to Succeed

Bachelor’s degree in Marketing, Communications, or a related field.
6+ years of marketing experience, with at least 2+ years in a senior-level or team leadership role.
Proven success in omni-channel marketing strategy and execution, ideally in healthcare, education, or licensing-related fields.
Hands-on experience with HubSpot, GA4, Looker Studio, or similar CRM and analytics platforms.
Excellent written and verbal communication skills, with strong copy review instincts.
Experience in managing direct reports and leading cross-functional projects.

Preferred Qualifications

Deep understanding of CEU markets, particularly in nursing, behavioral health, or allied health.
Experience marketing to licensed professionals with state-by-state variation in requirements.
Familiarity with regulatory bodies (e.g., ANCC) and CE accreditation language.
Knowledge of licensure cycles, professional renewal timelines, and learner pain points (e.g., \"last-minute CE panic\" or “new grad confusion”).

Colibri Group welcomes applicants from all backgrounds and experiences, and we understand that not every candidate will meet every requirement listed in the job description. Research has shown that women and people of color may be less likely to apply to jobs unless they feel they meet every qualification, and we want to actively combat this bias in our hiring process. If you're excited about the role and believe you have the skills and experience to contribute to our team, we encourage you to apply, even if your background doesn't align perfectly with every qualification listed. We are committed to building a diverse and inclusive workplace, and we believe that diversity of perspectives and experiences is essential to our success. You may be just the right candidate for this role or another position within our organization. Don't hesitate to take the leap and apply today!

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