The purpose of this role is to ensure the success of assigned Franchise Partners by acting as a trusted advisor, consulting on profitability, marketing, and operational excellence.

This role will be based in Virginia only.

Responsibilities

Establish a strong, trusted advisor relationship with Franchise Partners through leadership training, on-site store visits, and frequent communication
Act as a liaison between the Franchise Partner and Crumbl HQ to balance stakeholder interests and recommend solutions
Facilitate Franchise Partner networking by connecting those with similar challenges and interests through roundtable discussions and a strong understanding of the market and region
Use Franchise Partner leadership training to promote a positive Crew culture
Document every interaction with Franchise Partners
Address franchise partner engagement by escalating feedback and documenting results
Develop reports and actionable recommendations tailored to individual store business needs by using sales data, comparison statistics, and analysis.
Work with Franchise Partners to create short and long-term business goals
Review profit and loss statements to identify profit goals and opportunities
Frequently perform root-cause analyses and provide recommendations for business growth
Conduct local market research to aid in increasing sales through marketing initiatives and community involvement
Develop marketing strategies based on market research and Franchise Partner interest
Develop a thorough understanding of Crumbl’s operational KPIs and the why behind them including policies and procedures
Educate and offer strategic advice on the 3 C’s of Crumbl (Cookie Quality, Cleanliness, and Customer Experience)
Seek every opportunity to encourage operational excellence
Applaud operational excellence with awards and recognition
Review operational metrics set by HQ, which could include, but is not limited to: ticket times, cookie quality, sold-out time, service availability, and customer reviews to identify strengths and weaknesses; coach on operational best practices.
Review operational dashboards for the market region to better understand opportunities for each store and recommend best practices to reach strategic goals for Franchise Partners.

Qualifications

Bachelor’s degree with emphasis in Business, Marketing, or Accounting or equivalent proven experience
Proven track record of running a successful business
Strong financial literacy skills
Excellent communication skills, both written and verbal (ability to convey complex ideas clearly and using simple language)
Proficient in Microsoft Office and Google Workspace
Strong emotional intelligence
Ability to conduct crucial conversations
Ability to balance the interests of both HQ and Franchise Partners, though sometimes conflicting
Ability to work in a fast paced environment with little to no supervision
Basic Knowledge of food safety practices
Valid U.S. Driver’s License
Access to reliable transportation
Previous consulting or coaching experience
Previous multi-unit management experience
Previous business financial experience
Advanced knowledge of food safety practices
Masters degree in business related field

Working Conditions

This position is based in the market where the employee will be consulting with travel about 50% of the time. The expectations may change with business needs. 25% of the time will be focused on administrative tasks by participating in team calls, identifying priorities, planning travel, sending follow up communications to franchise partners, etc. 75% of the time will be focused on field tasks by visiting bakeries, traveling, conducting business reviews, etc.

Benefits & Perks

Medical, dental, and vision benefits
15 days PTO/year
10 paid holidays
Paid parental leave
Personal phone bill reimbursement
Gym reimbursement
Corporate DoorDash® DashPass membership
Regular company and team activities
401k with competitive matching contribution plan
Excellent opportunities for career growth
Work in a hyper-growth company

Crumbl was founded in 2017 by Jason McGowan & Sawyer Hemsley in Logan, Utah. It is now the fastest-growing cookie company in the nation with over 1000 locations in the USA and Canada. Crumbl is powered by cutting-edge technology, iconic branding, delicious desserts, and passionate people.

Crumbl HQ and franchisees provide employment for over 26,000 people across the United States, and all of our franchises are owned and operated by independent members of the local community.

Crumbl’s 200+ unique cookie flavors rotate weekly and are served in our famous pink box!

Crumbl is an equal opportunity employer. Crumbl provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, national origin, sexual orientation, gender identity or expression, age, disability, genetic information, marital status or veteran status.

Recruitment Agencies: Crumbl HQ doesn't typically partner with 3rd party recruitment resources. If we require assistance on this search we will contact selected partners directly; we do not accept unsolicited candidate submissions.