About Empowerly

Empowerly is a fast-growing ed-tech company on a mission to empower students to become the most successful version of themselves. Our platform combines expert college counseling with proprietary tools like the Empowerly Score™, offering families a 360° view of their child’s college readiness — across academics, essays, and extracurriculars.

We’ve raised $30 million from top-tier investors including Goodwater Capital, Conductive Ventures, FJ Labs, Scrum Ventures, Translink Capital, Azure Capital Partners, and Spero Ventures.

Empowerly is a founder-led company that has grown through SEO-driven performance marketing. We’ve now invested heavily in scaling a diversified GTM motion across Sales, Events, B2C, Partnerships, and Business Development and we’re looking to grow our revenue by 150–200%+ in the coming phase. This role will be critical to helping us make that leap.

We operate on a remote-first basis, building a team of individuals who excel in remote environments and are passionate about making high-quality college counseling accessible to all students, regardless of their background or location.

About the Role

We're hiring a Senior GTM Data Analyst to bring structure, insights, and strategic clarity to our go-to-market operations. Reporting directly to the CFO and dotted-line to the Head of Marketing, this is a highly cross-functional role with influence across Sales, Marketing, Business Development, Finance, and Product.

The ideal candidate thrives in fast-moving environments, understands the dynamics of Series A–C, VC-backed, founder-led startups, and knows how to use data not just for reporting, but for unlocking growth levers.

Data Analysis and Reporting

Analyze large datasets across CRM (HubSpot, Salesforce), ad platforms (Google Ads, Facebook Ads), website analytics (Google Analytics), and sales tools
Develop and maintain KPIs to measure acquisition, conversion, retention, LTV, and channel ROI
Conduct experimentation analysis, including A/B testing and multivariate testing
Perform customer segmentation and profiling to refine targeting and personalization
Evaluate and improve marketing attribution models to understand cross-channel effectiveness
Deliver weekly and monthly reporting to GTM stakeholders, surfacing key insights across B2C, B2B, and B2B2B motions

Data Modeling & Visualization

Build and maintain scalable data models to support reporting and growth analysis
Work with data infrastructure such as Amazon Redshift
Design intuitive dashboards using Tableau, Google Data Studio, or equivalent BI tools
Transform data into visual stories tailored to stakeholders in Sales, Marketing, and Finance

Marketing Optimization

Provide actionable insights to optimize campaigns and maximize ROI
Identify untapped growth channels beyond SEO (e.g., partnerships, events, affiliates, outbound)
Collaborate with marketing and sales teams to shape and execute GTM strategies
Stay ahead of marketing trends and technologies to drive innovation
Support strategic planning and execution tied to revenue growth goals

Cross-Functional Collaboration & Project Management

Act as a strategic partner to Sales, Marketing, Biz Dev, Product, and Finance
Manage and prioritize multiple analytics projects simultaneously
Ensure alignment between data insights and weekly/monthly GTM execution
Help the team scale from a performance-marketing foundation to a data-informed, diversified revenue engine
Bring clarity and calm to a fast-paced, founder-led environment where ideas move quickly

Technical Skills Requirement

2+ years Python (Pandas, Requests, Matplotlib, NumPy, SciPy, Seaborn)
2+ years SQL (Redshift, Postgres, or equivalent)
1+ years in Tableau or equivalent data visualization tools
2+ years Excel and Google Sheets (vlookups, pivot tables, graphs)

Experience Requirements

5+ years of GTM, marketing, or revenue analytics experience
5+ years of experience working cross-functionally across Sales, Marketing, Finance, or Product
Strong understanding of VC-backed growth stages (Series A–C) and how to influence in founder-led companies
Proven ability to deliver business impact through data and influence stakeholder decisions
Familiarity with tools like HubSpot, Salesforce, Google Analytics, and Facebook Ads
Bonus: Experience with statistical modeling, AI/LLMs, or launching new GTM channels

Education Requirements

Bachelor’s degree required
Degree in a quantitative field (e.g., Math, Stats, Econ, Computer Science) preferred
MBA or MS strongly preferred
If no quantitative degree, completion of a recognized data bootcamp is acceptable

Ideal Hire Profile

You’re a natural connector, capable of partnering deeply across teams
You operate with urgency, empathy, and integrity
You believe in Empowerly’s mission to expand access to college counseling
You thrive in lean, nimble, fast-paced environments
You want your work to influence revenue, not just report on it
You know how to challenge assumptions and align fast once a decision is made

What We Offer

Competitive salary and meaningful equity
Equity
Full benefits (health, vision, dental)
Remote-first flexibility
High visibility with C-level leadership
A mission-driven, values-based team helping families nationwide