{"@context":"https://schema.org","@type":"JobPosting","directApply":"https://schema.org/False","title":"User Growth Marketing Lead","description":"About Flipster

Flipster (flipster.io) is a high-performance crypto perpetuals trading platform on a mission to create the most efficient, frictionless, and high-performance trading experience. Engineered by traders and optimized for trading, Flipster combines zero spreads, instant execution, and capital efficiency to deliver a platform where performance is the product. Operating globally and serving users in nearly 200 countries, Flipster is built for crypto traders who demand the ultimate perpetual trading experience — from active retail users to degens to seasoned pros — while maintaining the highest standards of compliance and security.

As a User Growth Marketing Lead at Flipster

We are seeking a User Growth Marketing Lead to build and scale Flipster’s full-funnel user growth engine. This includes acquisition, activation, retention, and re-engagement. You will lead performance marketing, lifecycle marketing, SEO, and organic growth efforts while managing a lean but high-performing team. Your north star will be sustainable user and revenue growth across global markets. This is a strategic and hands-on role for a data-driven operator who can switch seamlessly between campaign execution, funnel analysis, and team leadership. You will partner closely with Product, BD, and Data engineers to drive initiatives that compound over time.

Responsibilities

Define and lead Flipster’s global growth marketing strategy across acquisition, lifecycle (CRM), and organic channels, aligning with company goals and product roadmap
Own performance across paid channels and lifecycle campaigns, setting KPIs and budget allocation to drive scalable, efficient user growth
Lead, mentor, and scale a high-performing team across performance marketing, CRM, and SEO, fostering a culture of accountability, experimentation, and continuous improvement
Oversee campaign execution and growth experiments, ensuring alignment across marketing, product, and creative teams
Develop and manage a data-driven growth operating model, including forecasting, funnel metrics, attribution, and performance dashboards
Collaborate closely with Product, Design, and Engineering to optimize user journeys and conversion flows from acquisition through retention
Lead SEO strategy in partnership with content and technical teams to grow qualified organic traffic and visibility
Drive cross-functional initiatives and go-to-market strategies that support user acquisition, retention, and trading volume growth

Qualifications

6+ years of experience in growth, performance, or lifecycle marketing, including 3+ years in a lead managerial position
Proven success leading multi-functional growth teams across paid acquisition, CRM, and SEO, preferably in crypto, fintech, or Web3
Demonstrated ability to manage significant growth budgets and deliver measurable ROI
Strong leadership and team development skills, with experience building and scaling marketing teams in high-growth environments
Deep understanding of funnel metrics, experimentation frameworks, attribution models, and performance analytics
Familiarity with tools such as Google Analytics, Amplitude, and Iterable or similar CRM platforms
Excellent collaboration and communication skills across technical and non-technical stakeholders
Fluent in English; Mandarin or another APAC language is a strong plus

Hiring Process

CV/ Resume Submission
1st round interview
2nd round interview
Home assessment
C - level interview

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