Retention Marketing Manager

An instrumental part of GOAT Group, the Marketing team oversees a wide range of activities, which aim to build awareness, consideration and loyalty for our brands. As a member of this team, you will work to execute thoughtful, data-driven marketing campaigns that drive meaningful growth for the company.

We’re looking for a Retention Marketing Manager to join our Marketing and Communications (Marcom) team. You’ll work closely with Product, Brand, Data, Merchandising, and Performance Marketing teams to strategize and execute marketing campaigns that keep buyers coming back to Grailed, our community-driven peer-to-peer marketplace. You’ll own buyer communications and lead projects that boost engagement, repeat sales, and loyalty — all while focusing on real, measurable results.

In this role you will:

Manage buyer messaging across email, push, and in-app to drive engagement and retention
Understand buyer personas and lifecycle stages to shape targeted marketing efforts
Become the go-to expert on buyer behavior and strategies to grow customer lifetime value
Oversee A/B testing and quarterly planning to drive continuous improvement
Collaborate with data to apply lifecycle insights and guide engagement strategies
Personalize messaging through creative testing based on behavior and demographics
Share performance insights regularly (daily, weekly, monthly) to inform strategy
Work cross-functionally with brand, product, data, and merchandising teams
Turn data into actionable insights to influence direction and performance
Advocate for the user with thoughtful, retention-focused decision-making
Manage multiple projects with strong prioritization and attention to detail

We are looking for:

4–5+ years of lifecycle/CRM marketing experience, ideally with mobile-first products
Results-driven with a strong sense of ownership and accountability for campaign outcomes
Strategic thinker with a proven ability to connect lifecycle initiatives to business goals
Hands-on experience with CRM platforms such as Braze, Iterable, or similar tools
Innovative and comfortable taking risks — not afraid to test bold ideas and iterate quickly
Strong critical thinking skills with the ability to advocate for the user and turn insights into action
Highly analytical with the ability to distill complex data into clear, actionable presentations tailored to various stakeholders
Deep understanding of how to design and measure A/B tests — not just what to test, but why it matters and how it connects to KPIs
Strong project management and communication skills; able to lead and collaborate across cross-functional teams
Experience working with customer data to power personalized marketing and clearly communicate technical requirements across stakeholders
High attention to detail with a commitment to quality across all aspects of execution

Bonus Points:

Experience with tools like Braze, Iterable, Amplitude, Looker, or Snowflake
Experience with scripting languages like Liquid
SQL or data query skills
You have experience in other marketing channels (SMS, Content Cards, User Acquisition)