What we do and why we do it

As the leading end-to-end investment platform for single-family rental homes (SFR), our mission is to reinvent the rental housing ecosystem for the benefit of all. We successfully merge our passion for helping investors build wealth through real estate with cutting edge technology that transforms the way they do it.

How it’s going (and growing)

With a talented team of 750+ Roofsters, our collaborative, can-do culture is what fuels our growth. In 2022, we closed on our Series E, raising $240 million, and have offices in the Bay Area and New York City. Our growth includes recent acquisitions of Stessa (financial and asset management software), RentPrep (tenant screening and placement service for landlords), and Mynd (property management platform for both Retail and Institutional investors). In 2025, Roofstock took an ownership stake in Casago (short-term rental management services), expanding our platform to support both long-term and short-term rental investment services.

About the Role

As a Senior Product Marketing Manager for the Retail business, you will be responsible for defining and executing the go-to-market strategy for our Stessa, Mynd, and RentPrep products. You will be the voice of the customer and the market expert, translating complex features into compelling stories that drive adoption and revenue growth.

This is a strategic, hands-on role where you will deeply understand the needs of our retail investors and landlords, conduct competitive analysis, and develop product positioning and messaging that resonates. You'll partner closely with the product management, marketing, sales, and operations teams to ensure our product launches are successful and our value proposition is consistently communicated across all channels. The ideal candidate is a strategic storyteller with a proven track record of bringing technology products to market and enabling revenue teams.

Key Responsibilities

Strategic Leadership & Vision
- Develop and execute the go-to-market strategy for Stessa, Mynd, and RentPrep, aligning with overall retail business objectives.
- Conduct in-depth market research and competitive analysis to identify market trends, customer needs, and differentiation opportunities.
- Define clear and compelling product positioning, messaging, and value propositions that resonate with our target retail audience.
- Serve as the subject matter expert on our retail products and target customers, informing product strategy and marketing campaigns.
Product Marketing & Execution
- Lead the creation of high-impact marketing materials, including website content, sales collateral, case studies, product videos, and presentations.
- Manage the product launch process, collaborating with cross-functional teams to ensure successful, synchronized launches.
- Develop and implement sales enablement programs, providing the sales and support teams with the tools, training, and resources they need to effectively sell our products.
- Partner with the content marketing team to develop content strategies that educate and engage our audience at every stage of the funnel.
- Conduct customer interviews and gather feedback to inform product development and messaging.
Cross-Functional Collaboration
- Partner with the Product Management team to influence the product roadmap and ensure market-driven features are prioritized.
- Collaborate with the Marketing & Growth team to create and execute campaigns that drive demand and adoption.
- Work closely with the Sales team to understand their needs, refine messaging, and provide essential enablement materials.
- Engage with our Operations and Customer Success teams to gain insights into customer pain points and product usage, which will inform messaging and positioning.

Qualifications

Experience
- 7+ years of product marketing experience, with a proven track record of successfully launching and scaling B2C SaaS products.
- Experience in real estate, proptech, or a related field is a plus.
- Proven history of developing and implementing go-to-market strategies.
- Experience in creating compelling marketing content and sales enablement materials.
- Demonstrated ability to lead cross-functional projects and influence stakeholders without direct authority.
Skills & Knowledge
- Deep understanding of modern product marketing methodologies.
- Strong analytical skills with the ability to use market data and customer insights to drive strategic decisions.
- Exceptional communication and presentation skills, with the ability to articulate complex concepts clearly and persuasively.
- A strategic thinker with a knack for translating technical features into customer benefits.
- Familiarity with content marketing, lead generation, and product analytics.
- Collaborative leadership style with an ability to build consensus and drive results.
Education
- Bachelor's degree in Marketing, Business, or equivalent experience.
Nice-to-haves
- Prior experience in a high-growth company, navigating scaling challenges.
- Experience with the real estate investment lifecycle, property management, or landlord services.

Location

Dallas, TX - This position is classified as remote but must reside within the greater metro Dallas, TX vicinity.

Travel Required

n/a

Compensation

$140,000 - $160,000 annual salary. The compensation range may be adjusted based on experience and location.

Pay Transparency

Our compensation reflects several US geographic markets. The base pay for this position represents the expected salary for this position. Ultimately, in determining your pay it will be based on several factors including location, job-related knowledge, skills, experience and other job related factors. Roofstock is a total compensation company; the base salary is only a part of our total compensation package.

Competitive & Unique Benefits Package

Generous PTO Policy
12 Paid Holidays
Volunteer Time Off
Paid Parental Leave
401k Program
Wellness and home office/cell phone subsidies
Robust health, dental, vision insurance, and more

Authorization to work in the U.S. is a precondition of employment and we are unable to sponsor H1-B Visas at this time.

Any offer of employment is conditioned upon the successful completion of a background investigation.

Commitment to Equal Employment Opportunity

The company provides equal opportunity in all of our employment practices to all qualified employees and applicants without regard to race, color, religion, sex, gender, gender expression, gender identity, national origin, ancestry, citizenship, age, physical or mental disability, marital status, sexual orientation, military or veteran status, genetic information or any other category protected by federal, state and local laws. This policy applies to all aspects of the employment relationship, including recruitment, hiring, compensation, promotion, transfer, disciplinary action, layoff, return from layoff, training and social, and recreational programs. All such employment decisions will be made without unlawfully discriminating on any prohibited basis.

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