Noodle is higher education’s leading strategy, services, and technology partner. We develop infrastructure, provide life-changing learning experiences, and grow the awareness of and the enrollment in some of the best academic institutions in the world. Our vision is “to empower universities to change the world.” We achieve this vision by offering our university partners various products and services that help them be more resilient, responsive, efficient, and interconnected.

Noodle is seeking a results-driven Senior Director, Digital Marketing to lead paid digital media strategy and execution to help achieve our university partners’ enrollment objectives. In this role, you will manage and mentor a team of Digital Marketing Specialists, overseeing campaigns across paid search, paid social, programmatic, and affiliate channels. You will be responsible for driving high-quality leads, optimizing performance, and delivering data-backed strategies that meet enrollment goals. This is a hands-on leadership role for a marketing expert who thrives at the intersection of strategy, analytics, and execution.

As our Senior Director, Digital Marketing, you will…

Strategy & Leadership

Lead the development of full-funnel digital marketing strategies designed to acquire qualified leads and drive enrollment for our university partner’s programs
Manage, coach, and grow a team of Digital Marketing Specialists, ensuring excellence in execution and professional development
Serve as the internal owner of paid media and lead generation best practices

Campaign Oversight & Channel Management

Oversee the planning, execution, and optimization of paid media campaigns across Google Ads, Meta, LinkedIn, YouTube, programmatic platforms, and affiliate channels
Guide audience targeting, budget allocation, bid strategies, creative testing, and landing page strategy in collaboration with the team
Evaluate and implement new tools, channels, and vendors to improve campaign effectiveness

Performance Management & Reporting

Own KPIs across paid lead generation and cost efficiency throughout the enrollment funnel, including but not limited to, conversion rate, cost per prospect, cost per application and cost per acquisition
Work closely with analytics and operations teams to ensure data accuracy, actionable insights, and consistent reporting across all client campaigns
Conduct monthly performance reviews with team members and provide clear strategic recommendations to stakeholders

Client Strategy & Collaboration

Act as a senior marketing advisor in client meetings, providing strategic direction and media performance insights
Collaborate cross-functionally with creative, web, SEO, CRO, and CRM teams to align campaign assets and downstream lead nurturing with media strategy
Support new client onboarding and strategic planning, including media forecasts and channel mix recommendations

You have:

8+ years of experience in digital marketing, with at least 5 years in a leadership role overseeing paid media teams or demand generation functions
Bachelor’s degree or equivalent certifications/experience, MBA a plus
Proven track record of managing direct reports; must have experience coaching and mentoring individual contributors
Hands-on expertise with paid search, paid social, programmatic display/video, and other performance media
Strong understanding of lead generation, attribution modeling, and full-funnel marketing for service-based or enrollment-driven businesses.
Prior experience in higher education marketing or online learning preferredExperience leading the testing of new media channels for demand generation
Experience with agency/media research tools to understand audiences and project future demand
Strong verbal and written communication, presentation, and stakeholder management skills
Proven ability to build relationships and communicate across all levels of the organization, develop and motivate talent, inspire innovation, and lead a team to achieve high-impact results

Noodle Benefits:

Work from our beautiful NYC office OR the comfort of your home office!
Great compensation package!
401K + match, commission potential, and equity opportunities
Tools you need on us! Mac is our computer of choice
Our insurance plan offers medical, dental, vision, short- and long-term disability coverage, plus supplementals for all employees and dependents
Paid Parental Leave
Pre-tax commuter benefits
4 weeks paid vacation + 10 paid holidays + paid sick leave
Access to mental health services like Ginger and Talkspace
Annual education stipend for lifelong learning
Growth - we pride ourselves on creating environments where employees can be themselves and grow within and around the company