{"@context":"https://schema.org","@type":"JobPosting","directApply":"https://schema.org/False","title":"Facebook Ads Specialist","description":"

A Facebook Ad Specialist focuses on creating, managing, and optimizing paid advertising campaigns on Facebook/Instagram. This role involves audience research, ad targeting, creative testing, and performance analysis to ensure campaigns drive engagement, leads, and conversions.

The ideal candidate has Facebook ad experience, understands industry trends, and is always digging deeper into audience insights, bidding strategies, and A/B testing. If you have a track record of analyzing performance metrics and improving ROAS, we’d love to hear from you!

Use of Canva for Graphics and Meta Ads Manager is required.

Responsibilities

Plan, create, and manage Facebook ad campaigns that align with client goals.
Conduct market research to refine audience targeting and ad placements.
Optimize ad performance by adjusting ad scheduling, bidding, and creative elements.
Collaborate with clients and the CS department to develop high-quality visuals and video ads.
Write and refine ad copy that engages and converts.
Monitor key performance metrics, including CTR, CPC, and ROAS, using Ad Manager.
Stay up-to-date on industry trends, platform updates, and algorithm changes.
Test new ad formats, placements, and strategies to improve campaign effectiveness.
Report on campaign performance and recommend adjustments to improve ROI.
Manage budgets efficiently to ensure maximum return on ad spend.

Required Skills

Strong experience with Facebook and Instagram advertising.
Proficiency in Ad Manager, including ad scheduling and audience segmentation.
Expertise in analyzing performance metrics and optimizing campaigns for conversions.
Ability to write ad copy that resonates with different audience segments.
Experience in conducting market research to refine targeting and messaging.
Familiarity with video ads, carousel ads, and other ad formats.
Ability to collaborate with CS and Tech teams to produce high-quality ad content.
Strong analytical mindset—always digging deeper into campaign data.
Knowledge of A/B testing and budget allocation strategies.
Up-to-date on industry trends and platform changes that impact ad performance.

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